LEGO® SERIOUS PLAY®, LSP, Executive Coaching, Leadership Coaching, Team Coaching, Karen Fugle, Coaching London, Executive Coaching London, Team Coaching London, Leadership Coaching London, LEGO Serious Play, LEGO Serious play London, Architect Coach, Coaching Architects, AEC Coach, Architecture coach, Business coach


‘How can I know what I think until I see what I say?”  

Karl Weick

What is the LEGO® SERIOUS PLAY® methodology?

The LEGO® SERIOUS PLAY® methodology is a facilitated thinking, communication and problem-solving application for organisations, groups and teams. You build LEGO models in response to the facilitator’s questions using specially selected LEGO bricks. These 3D models serve as the basis for group discussion, knowledge sharing, problem solving and decision-making.

Participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight.

Download my flyer on LEGO® SERIOUS PLAY®.

Or watch this video of architects using LSP at the Department of Architecture, University of Ferrara, run by Prof. Carlo Bughi:

Lean forward meetings

Lean forward meetings

100/100 engagement

100/100 engagement

Unlocked knowledge

Unlocked knowledge


"The collaborative nature of it and being the time to explore these ideas"

"Improved communication while doing something fun."

"The way the process sparks conversation and a great insight into other people’s points of view"

"Being able to share thoughts and hear opinions of others on a sensitive subject."

“How it triggers different ideas, there is not a right answer, it levels the playing field…many things!

- Grimshaw Architects

When is it a good idea to use the LEGO® SERIOUS PLAY® methodology? 


It is a good idea if it is important:

  • That everyone is able to contribute their knowledge and opinions on a level playing field

  • That the meeting includes honest dialog and collaborative communication

  • That no one person dominates at the expense of others


It is a good idea when:

  • The subject is complex and multifaceted, and there are no clear answers

  • There is a need to grasp the big picture, see connections and explore various options and potential solutions

  • The participants are diverse

Why is the LEGO® SERIOUS PLAY® methodology effective? 

  • Regardless of your education, position, or culture, everybody’s knowledge and insights are surfaced.

  • The probability that everyone will honour the decisions and agreements after the meeting is increased.

  • Using LSP creates more concrete ideas and results,

  • Using 3D visualisation, metaphors and stories ensures faster and better communication and understanding.

  • Meetings stay on topic because the focus is on the bricks – not on the person.

  • The discussion can safely become very intense without creating personal conflicts

"We are so used to trying to design something that looks good. Actually, this isn't about making [the model] look good at all - the aesthetics aren't important in the slightest."

How does it work?

I customise all workshops to fit your unique challenges and goals and ask that you provide me with the challenge, goal and/or expected outcome of the workshop. E.g. "To gain a collective understanding of our company culture." or "To find out how we can work more efficiently as a team." The ideal group size is 6 to 10 people and the optimum workshop length is 4 hours - a 3hr build and a 1hr discussion to talk about the insight, learnings and next steps.

Please contact me to ask any questions or to receive an example workshop outline.


“The myriad of ideas/concepts that arose around the table.”

“It helps to step out and see the bigger picture.”

“It was good to have objects to use to discuss things and examine yourself. Easier than just talking. And LEGO is fun. “

- National Association of Women in Construction (NAWIC) members

Faster and better decisions

Faster and better decisions

Broader and deeper in less time

Broader and deeper in less time

More effective meetings

More effective meetings


© 2018 The LEGO Group. LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website.


Contact Karen Fugle today to learn how SleepingGiant can help you.
E.   M. +44 (0) 77628 11703