LEGO® SERIOUS PLAY®, LSP, Executive Coaching, Leadership Coaching, Team Coaching, Karen Fugle, Coaching London, Executive Coaching London, Team Coaching London, Leadership Coaching London, LEGO Serious Play, LEGO Serious play London, Architect Coach, Coaching Architects, AEC Coach, Architecture coach, Business coach


‘How can I know what I think until I see what I say?”  

Karl Weick

What is the LEGO® SERIOUS PLAY® methodology?

The LEGO® SERIOUS PLAY® methodology is a facilitated thinking, communication and problem-solving application for organisations, groups and teams. Each participant builds his or her own three-dimensional LEGO model in response to the facilitator’s questions using specially selected LEGO bricks. These 3D models serve as the basis for group discussion, knowledge sharing, problem solving and decision-making.

Participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight.

Download my flyer on LEGO® SERIOUS PLAY®.

Watch this video of architects using LSP:

 Lean forward meetings

Lean forward meetings

 100/100 engagement

100/100 engagement

 Unlocked knowledge

Unlocked knowledge


"The metaphorical process"

"Interpretation of abstract and philosophical ideas into a physical spatial form."

"Good balance of fun, critical mind, exploring ideas..."

"Being able to share thoughts and hear opinions of others on a sensitive subject."

- Grimshaw Architects

When is it a good idea to use the LEGO® SERIOUS PLAY® methodology? 


It is a good idea if it is important:

  • That everyone is able to contribute her or his knowledge and opinions on a level playing field
  • That the meeting includes honest dialog and collaborative communication
  • That no one person dominates at the expense of others, for example, by pursuing a personal agenda


It is a good idea when:

  • The subject is complex and multifaceted, and there are no clear answers
  • There is a need to grasp the big picture, see connections and explore various options and potential solutions
  • The participants are diverse in age, professional background (architecture and marketing for example), or organisational status


It is a good if it is important:

  • To make decisions that everyone commits to and honours after the meeting, even though he or she does not 100% agree with everything
  • To make sure there are no excuses or lack of initiative after the meeting because participants feel they were not heard or not involved in the decision
  • To give all participants a common understanding and frame of reference that will impact their work together after the meeting

Why is the LEGO® SERIOUS PLAY® methodology effective? 

1.     The LEGO bricks serve as a common language that anyone can use, regardless of their education, position, or culture. This ensures that everybody’s knowledge and insights are surfaced.

2.     The starting focus is on each individual and not the group. This means the structure of the process requires everyone to be actively involved in the decision process, which will increase the probability that all parties will honour the decisions and agreements after the meeting.

3.     The LEGO® SERIOUS PLAY® methodology produces more concrete ideas and results, because everyone has time to build her or his answers and input before conversation and knowledge sharing begin.

4.     The LEGO® SERIOUS PLAY® methodology ensures faster and better communication and understanding because it uses 3D visualisation, metaphors and stories. This also leads to fewer misunderstandings.

5.     Meetings facilitated using the LEGO® SERIOUS PLAY® methodology stay on topic because the focus is on the bricks – not on the person. This also allows the discussion to become very intense without creating personal conflicts

 Faster and better decisions

Faster and better decisions

 Broader and deeper in less time

Broader and deeper in less time

 More effective meetings

More effective meetings

The LEGO® SERIOUS PLAY® methodology is based on four core beliefs

  1. The answer is in the system – helps members of the system construct new knowledge
  2. Anyone can use LSP – you always have a chance to learn the techniques and skill set
  3. It’s not about the modelling – its about the story you are able to tell using the model
  4. It’s not about making people agree with decisions already made – it’s about surfacing and clarifying insights

Workshops using the LEGO® SERIOUS PLAY® methodology use the specially selected bricks to construct and there are four steps to the core process:

·       The facilitator poses the question

·       You build a model

·       Make and share the story

·       Learn and reflect

The process always moves from individual to shared modelling and landscaping. This can continue into deeper application techniques that can be used to address increasingly complex problems.

"We are so used to trying to design something that looks good. Actually, this isn't about making [the model] look good at all - the aesthetics aren't important in the slightest."   

I customise all workshops to fit your unique challenges and goals and ask that you provide me with the goal and/or expected outcome of the workshop. E.g. "To gain a collective understanding of our company culture." or "To find out how we can work more efficiently as a team."

Any number can be accommodated in a workshop, although the ideal group size is 6 to 10 people per facilitator. In half-day and up to full day workshops, each participant is given a box of 200+ pieces of specially selected LEGO bricks to build with. The bricks can be optionally purchased, or I can advise on purchase of the official kits or how to make up kits. 

Workshop themes:

  • New teams or groups
  • Leadership skills
  • Self-awareness / development
  • Project review
  • Team goals
  • Values and vision
  • Diversity and inclusion
  • Gender equality
  • Presentation skills
  • Communication
  • Career progression
  • Women in architecture
  • Making criticism work


© 2016 The LEGO Group. LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website.


Contact Karen Fugle today to learn how SleepingGiant can help you.
E.   M. +44 (0) 77628 11703